7 Dental Marketing Strategies

New patients are the lifeblood of any dental office. Without them, the your practice will quickly dwindle in services and revenues. Today I want to give you my top 7 proven ways to bring in more new patients every month. Let’s look a the first 4…

#1. Pay Per Click.

This refers to the ads you see when searching for keywords on the major search engines. The best pay per click ads are Google Adwords because they get the most views. These who up on the right side of the page when someone searches for keywords. When someone clicks on it, you pay a fee and the person lands on your website. Yahoo and MSN also have pay per click ads that are less costly, but Google will send a lot more traffic. Make sure you set it to geographical limits, so you aren’t getting clicks from people 10 states away. When setting up and using Adwords, be very careful because it can be costly if done wrong.

#2. Blogs.

A blog is what you are reading now. It’s basically a website that makes it easy for regular updates to be posted. Search engines love blogs, and will rank them higher than static pages on the same topic because blogs are new content. And Google especially likes fresh content. While blogs take some work to set up, they are very easy to use. If you can send an email, you can post to a blog.

#3. Articles.

Submitting articles to free article directories are a great way to generate traffic to your site. When writing articles, you want to keep them within 500-800 words. Make sure you include your town’s name and special “dentist keywords” you want to get like “dentists” or “dental” in your article. Also you will need a resource box with a short bio of you and your website’s link. A great directory to submit to is http://www.ezinearticles.com

#4. Videos.

Vidoes are rather easy to make today. And since most people have high speed internet, they are great to use. You can do a short 2-5 minute video educating prospective patients on your services. Uploading it to the major websites like Youtube and Google Video will get you a lot of traffic. Make sure to submit it with your website link embedded in the video. Also mention your town in the description when posting the video.

#5. Press Releases.

Press releases can be submitted online (for free) to many of the press release sites. This will get picked up and listed on the major search engines news, like Google News and Yahoo News. Make sure you write it in a “newsworthy” tone and with a good news headline. There are many free press distributors online, like www.pr.com. Also, you can pay a site like prweb.com to submit it to the news directories.

#6. Link with other businesses.

If you know other local businesses in your area, you can trade links to your sites. This not only allows for more traffic, but will help drastically in your search engine rankings. Make sure to make your link keywords like “Yourtown Chiropractor” instead of just your website address.

#7. Mail postcards and run newspaper ads.

This is the most costly of all the above list. However, it also could have the highest return on time and money. Get a list of homeowners and send out small or large postcards, with a headline, some copy and testimonials. Make an offer for a free report on some problem and tell them to visit your website. Expect to spend about .40 cents an address.

Of course once you get visitors to your website, you need a proven strategy to convert the visitors to new patients. In my next blog post, I’ll recommend tips for doing just that because getting a return on your marketing is essential.

{ 1 comment… read it below or add one }

mom August 29, 2011 at 10:42 am

I’m a single mom and I have 2 kids who both needed braces. I make just enough to not qualify Medicaid services. I had to pay over $4800 so that my child can have braces and a beautiful smile. . .She was very scared and timid at school. I couldn’t find anyone in Dallas who would do the braces at a normal price so I had to launch find it with free services.

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